The e-commerce business landscape is always evolving. Marketers are always finding new or alternative ways to remain competitive. This competition is driven by increasing e-commerce revenues and growing customer segments.
More efforts should go into helping a brand get a bigger share of the cake. Maximizing digital marketing efforts drives better results, but only when done right.
There are a few strategies to try in 2023 that are effective for e-commerce businesses in all industries:
1. Retargeting Store Customers
Retargeting in e-commerce digital marketing involves reaching out to customers who have interacted with your products and services. Start with customers who leave your store with items in the shopping cart. Send them emails to follow up and understand why they did not purchase. Consider their needs and give them a personalized buying experience. In addition, retargeting customers who purchase from you also gets them more interested in your products.
2. Personalizing Marketing Emails
Personalize emails even using automated systems to reach a wider pool of prospects. The best way to do this is by segmenting the email list by location or gender, making the customer feel valued by your brand. Then, with your customer information, send birthday messages and reminders to strengthen the business-customer relationship.
3. Creating an Affiliate Program
Affiliate marketing is the engine behind the growing e-commerce sales. There are numerous content creators whose content aligns with your products. An affiliate program allows these creators to drive traffic to your site through affiliate links. When customers buy through these links, affiliates get a commission which helps increase brand awareness across different customer segments.
4. Test and Benchmark Marketing Campaigns
After sending marketing campaigns, test and benchmark them to collect data for making smart e-commerce digital marketing decisions. Test how different ads perform and let them run for a decent amount of time to collect valuable data. Various tools optimize campaigns for positive responses from customers.
5. Creating and Selling an Experience
Although e-commerce is more about displaying products and services on social media and websites, you must outsmart the competition. A great strategy is creating and selling an experience that helps build customer relationships. Focus on virtual meetings/events or interact with audiences to create a positive experience. Your customers will always tell others about their positive experiences to drive more traffic to your business.
6. Optimizing Store for Mobile
Most buyers from your target market will make purchases through the phone. With this trend expected to grow, optimizing the website for mobile is a priority. The designs should be responsive, with adaptable screens for different phone sizes and screen orientations.
A website that does not appeal to customers will likely push them to your competitors. Social media marketing in Adelaide also leverages social platforms to drive direct traffic to mobile websites from purchase links.
7. Standardizing Shipping Costs
According to Shopify, more than 55% of buyers abandon shopping carts due to expensive extra costs. Therefore, one way to reduce cart abandonment is by standardizing shipping costs and offering discounts. For example, consider offering free shipment for orders within a certain price range. Also, use discounts redeemable when checking out to cover shipping fees.
The rapid changes in the e-commerce landscape dictate that marketers and brands must always stay on top of new marketing strategies. Leveraging emerging trends drives more traffic by reaching customers where they are. Implementing these strategies will put you ahead of the competition as you grow your brand.
